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The Power of Landing Pages

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Why use Landing Pages on your website?

With Landing Pages you can...

Target Specific Markets, Demographics, Product(s)/Service(s)
Enhance Search Engine Optimization and Accessibility
Increase "interested" visitors for targeted sales

Translate Visitors into Sales

Turn customer visits into sales
Better up-sales to other relevant purchases
Build customer loyalty and return sales

Landing pages help reduce advertising costs - Landing pages actually help reduce costs on advertising? With more conversions through focused pages, you can generate more leads, for more sales revenue. That in-turn decreases costs and you can put more funding into things like higher PPC ad budgets or other techniques, such as SEO and social media outreach. More site visitors = More potential Sales for your business!!

Landing pages help improve organic SEO - Because your landing page will have targeted keywords specific to what you are marketing, this gives search engines yet another means of finding your website when visitors search for those targeted keywords. Landing pages provide opportunities to build information around core keywords as well as substantial inbound linking possibilities. Deep linking to keyword and product landing pages can make it easy to highlight these pages to search engine crawlers. Each keyword your business hopes to rank for in search results should have a corresponding landing page to increase site traffic.This translates into... More site visitors = More potential sales for your business!!!

FACT: Landing Pages Convert!

No matter what your goal is with a landing page, you can bet it converts more visitors into leads than your homepage. The simple fact is this: landing pages focus on one thing and that’s converting visitors into leads. Whether you’re asking for contact details, promoting a new product or service, or simply marketing an existing one...a targeted landing page is going to convert more visitors to customers.

Still not convinced that landing pages can make your marketing and lead generation efforts more effective?

1) Easily Generate Leads!  If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. Too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for future marketing.

2) Collect Demographic Information About Your Site Visitors: Every time a lead completes a conversion form on a landing page, your business is collecting valuable information about your leads. You can use this information to understand what types of visitors are converting, so you know how to market to them in the future.

3) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content -- and lots of it. Landing pages are a great addition to any business website since they can be shared in social media, used as the focus of dedicated email campaigns (Learn about our Hands-Free Email Marketing Service), be linked to in PPC (pay per click) ads, and get found in organic search.

4) Offer Insights Into your Marketing Effectiveness: Each time you create a landing page, you're creating another data asset for your marketing program. By tracking website metrics (analytics), you can collect a lot of insight into your marketing performance, such as how your marketing offers compare, how visitors are converting on your landing pages over time, etc. This gives you powerful insight that can help you optimize and improve your future marketing. 

Why not take advantage of this LOW-COST marketing
strategy today?

Call 845.615.1436 or email us today for your free, no obligation custom quote.

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